We've been doing work for the retail jewelry trade for over a decade now. We've gotten better at engraving over the years. Also, we have seen a number of ways we can improve the style/pricing guides that we give our retail jewelers to use as they stand across the counter from their clients helping them pick out styles, and quoting prices. So, we are in the process of doing a makeover of our style/pricing guides. This plate is a piece of that project that reflects an improvement in our hand engraving and an overall cleaner presentation.