This is one of the biggest quail hunting plantation areas in the South with some of the wealthiest owners in the United States and this Master Engraver told me that he has never sold a gun here.
The part I think is interesting (and a bit more relevant for most of us here) is the 'Engraving Options' section with the prices for things like a basic monogram.
Colt being Colt that monogram will definitely be first class work, but I'm sure many of the folks here who do first class work might want to take a second look at what they charge for the same kind of thing.
'Colt being Colt' is, though a big part of what people are paying for. When you go to Colt, or Doug Turnbull you know you're getting quality work and that your friends will be able to recognize that quality (even if only because they recognize the name)